Name
Reaching Consumers in All the Moments That Matter [in partnership with The Trade Desk]
Date & Time
Tuesday, November 18, 2025, 4:10 PM - 4:40 PM
Speakers
Matthew Fantazier, VP, Retail Data Partnerships, The Trade Desk
Katie Moreton, Grocery Shopper Marketing Lead, The Magnum Ice Cream Company
Katie Moreton, Grocery Shopper Marketing Lead, The Magnum Ice Cream Company
Description
- How is Magnum identifying and activating new consumption occasions beyond summer?
- Magnum is actively working to broaden consumption beyond summer, positioning ice cream as part of celebration moments and everyday indulgence.
- Their strategy includes format innovation (ex- pots, snack-size treats) and occasion-based marketing to make ice cream relevant year-round.
- What role does AI and social listening play in shaping product innovation and campaigns?
- AI and social listening revealed that the distinct "crack" of Magnum's chocolate is a key emotional trigger for consumers, leading to the global "Nothing Cracks Like Magnum" campaign.
- How are retail data and shopper data being integrated into broader brand storytelling?
- In what ways could retail data be used more innovatively to unlock growth or enhance consumer engagement for Magnum?
- What's the biggest challenge in connecting in-store behavior with digital engagement?
- If you could unlock one new insight from retail data, what would it be?
Session Type
Content